How physicians, nurses and clinicians are reshaping IT vendor strategies

Health IT vendors are increasingly hiring staff with clinical experience, including physicians and nurses, to better understand the needs of end users and develop effective technology tools. Clinicians with knowledge of usability, workflow integration, and the patient experience can help vendors create software that meets providers’ challenges. Many professionals making the switch have expressed excitement in being able to make a broader positive impact on healthcare through technology rather than on an individual level.