A Logo on a Prosthesis Is Like a Tattoo You Didn’t Ask For

Bionic limb users like Angel Giuffria and the author feel conflicted about the prominent branding on their prosthetics, which can make them feel like walking advertisements and diminish their sense of ownership. While some users appreciate the branding or don’t mind it, others dislike it and say it interferes with their assimilation of prosthetics. Prosthetics companies continue to feature logos to distinguish their products and attract customers, but the author argues that bodily autonomy should include control over body appearance, including prosthetics.