Noom partners with Zumba for dance instructors to become Mindset Coaches

Digital weight loss firm Noom is partnering with dance fitness company Zumba. The collaboration provides Noom members with access to Zumba’s fitness content and opportunities for Zumba instructors to become “Mindset Coaches” at Noom. Post-training, these coaches will deepen relationships with existing clients and also gain access to new clients from Noom. This follows a series of appointments at Noom, including Geoff Cook as CEO, and a partnership with Liviniti to provide a companion program for managing chronic weight conditions.