How Should Healthcare Startups Approach Employers? 3 Execs Weigh In

Healthcare startups should still sell to employers but must know their worth, identify the problem they are solving and find the right employer channel, say industry experts. Speaking at the MedCity News INVEST Digital Health conference, FOLX Health CEO Liana Douillet Guzmán and Color Health CRO Josh Sturm encouraged startups to test the waters and seek opinions from employers. Experts also advised startups to view healthcare issues globally as healthcare challenges are common worldwide.