What Are the Challenges in Building a Consumer-Focused Diagnostic Testing Startup?

Direct-to-consumer medical tests are growing ever more popular among patients, but setting up a business in the sector has plenty of challenges, according to insiders who spoke at the MedCity News INVEST Digital Health Conference. These include securing funding and Food and Drug Administration clearance, devising clinical trials and pushing against existing healthcare regulations and norms. For others, challenges include motivating people to take control of their health, and leading with technology.