Consumer adoption of digital health still huge market opportunity

A new report from Rock Health suggests that consumer engagement is the biggest market opportunity in digital health. The report found that adoption rates for digital health categories, such as telemedicine and wearables, are still low, with an average adoption rate of just 27 percent. However, wearables and telemedicine are the categories poised for the fastest growth. The report also found that the strongest indicators of adoption are health status and consumer attitudes, and that the majority of consumers believe they should be in control of their health data.