Consumer Technology Association publishes new health data privacy guidelines

The Consumer Technology Association (CTA) has released a new set of privacy guidelines for companies that handle consumer health and wellness data. The guidelines aim to promote consumer trust by encouraging transparency, easy access and control for consumers, and robust security protections. The CTA Privacy Principles are voluntary and meant to supplement existing privacy regulations. The release of these guidelines signals a recognition by companies that consumers are becoming more empowered and savvy about their data.