Crisis communications: how to cope when the NHS is held to ransom

Healthcare tech organisations must prioritise crisis communications strategies, advises Silver Buck’s Sarah Bruce, following the ransom cyber-attack on NHS London and Synnovis. It is vital to maintain a strong stakeholder relationship and transparency, with clear messaging, and to have a crisis plan in place which manages data breaches, cyber-attacks, product failures, and system outages. Organisations should also train their spokespeople to handle media. Emphasising community and unity can motivate people to maintain co-operation during a crisis.