Crisis communications: how to cope when the NHS is held to ransom

Healthcare technology providers such as NHS London and Synnovis need clear crisis communication strategies to counter threats like cyberattacks, data breaches, product failures and system outages. Building trust with stakeholders can help manage crises, and establishing a crisis communications playbook can provide an effective response. Transparency, accountability and regular updates are vital, as well as meaningful apologies and commitment to change. Unity and factual communication can help recovery and restore reputation. Silver Buck offers workshops to prepare healthcare firms for crisis communications.