Five social media tips for docs worried about HIPAA

Avvo, an online directory for doctors and lawyers, is urging physicians to not let HIPAA restrictions prevent them from using online and social media marketing. Avvo provides tips for managing a career online while remaining HIPAA-compliant, such as using alternative communication methods, sharing information with other providers, and answering general patient questions. The company believes that doctors are unnecessarily restricted by HIPAA regulations and should embrace digital tools to build their profile and reputation. Avvo offers free phone consultations to physicians for guidance on safely marketing their reputation online.