Five ways hospitals can boost online engagement

Hospitals are not utilizing the potential to engage with patients online, according to an expert from web solutions provider, Ektron. He suggests that hospitals should focus on user-friendly design, highlight their high-margin services, make use of social media, give patients a voice through platforms such as PatientsLikeMe, and measure the success of their online efforts. Demonstrating return on investment is crucial to proving the effectiveness of a hospital’s website.