Household Names: How Tetrad Exposed Data on 120 Million Consumers

Upguard’s research team has secured an exposed database containing detailed information about the purchasing habits and consumer behaviour of nearly all US households. The data, originally from market analysis firm Tetrad, includes information from Experian Mosaic, Claritas/Nielsen’s PRIZM and other Tetrad clients. UpGuard contacted Tetrad on multiple occasions before the exposed data was secured. The data included information about customers of Chipotle, Kate Spade and Bevmo, as well as Experian Mosaic’s detailed consumer behaviour data.