Leveraging Big Data in Generic Drug Development: A Comprehensive Guide

Big data has revolutionised drug development by providing insights into patient behaviour, disease progression and treatment outcomes, improving efficiency and accuracy. Benefits include reduced clinical trail cycles, improved data quality, identification of new drug targets and personalised care. Challenges include integrating disparate data types and sources, maintaining data quality and integrity, and regulatory compliance. Despite these challenges, big data remains an essential tool in the pharmaceutical industry.