Phygital Convergence – Where the Digital and Physical Worlds Converge

The convergence of physical and digital worlds is reshaping society. Technology integration, such as AI, IoT, AR, and VR, is enhancing experiences and business models by offering personalised services and melding online and offline interactions. Education, healthcare and urban planning are benefiting from convergence, with blended learning, telemedicine and smart cities. This convergence also has socio-cultural impacts, creating digital communities and raising philosophical questions about reality and existence.