Rising Malware Threats Pose a Challenge to E-commerce Market, While Social Media Continues to Grow in Influence; COVID-19 Accelerates Digital Transformation Trends

The global e-commerce market is projected to attain a valuation of $20.30tr by 2023, displaying a CAGR of 26.55%. E-commerce platforms have become indispensable to the traditional market as the internet emerges as the go-to medium for marketing, advertising, and purchasing products. The market has experienced accelerated growth due to technological advances, with B2B standing out as the fastest-growing segment. The Asia Pacific region, driven by China, is the largest market. Challenges include the rising threat of malware attacks.