The AggregateIQ Files, Part Three: A Monarch, A Peasant, and a Saga
An investigation into the data exposure of Canadian firm, AggregateIQ, has revealed significant capabilities for tracking and targeting individuals with political advertising. Tools for automating ad creation and analysis and customising Facebook ads have been flagged as possible issues. Scripts for tracking behaviour following interaction with Facebook ads have also been identified, potentially allowing a detailed picture of targets to be assembled.