UnitedHealthcare launches Blue Button capability

UnitedHealthcare has launched its own Blue Button program, which allows plan participants to access and print their personal health records (PHRs) with the click of a mouse. The Blue Button program was originally launched by the U.S. Department of Veterans Affairs in 2010 to enable the exchange of a patient’s personal health data. UnitedHealthcare plans to expand the use of this technology so that by mid-2013, nearly all 26 million of its enrollees will be able to access their PHR with the Blue Button.